Most women work, if not at home being a mother, than outside the house. Very few of us work the runways at fashion shows or not at all because we are filthy rich. But take a look at women’s watches and all you see are diamond encrusted art pieces that are useless for actually telling time.
Women who work want watches that work with us. Watches that keep track of the days, light up, have alarms, work under water or fit wrists that have expanded with our waistlines. To get what we want from a watch, we have to shop mens watches.
No time to wind a watch or change a battery? Women have fewer choices than men when it comes to automatic or kinetic models. Need to track more than one time zone? I’ve yet to see this feature anywhere but in a man’s watch. Need alarms or timers? Again this is a feature more often exclusive to mens watches.
Working women, like today’s young adults are finding that their cell phones will do what no woman’s watch will. And this is why the watch industry is in trouble.